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Alibaba Is Primed for Singles’ Day

The largest online shopping event is about three weeks away!

The US Presidential Election? Nah. Thanksgiving? Nope! For the world's shoppers, THE big event next month is Singles' Day, which ocurs on November 11? As the name suggests, Singles Day was started as an unofficial celebration of a person’s singledom, founded in the 1990s by Chinese university students. But Singles' Day really took off when Chinese eCommerce platform Alibaba began promoting the day as a way to  profit from single consumers by providing an occasion to shop for thems...

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